It's the copy - the words and the logical sell - that convinces consumers.
She thought that, from a marketing point of view, it would be a more logical sell to the voters to do as the Master Plan suggests.
The end of the piece basically states that there needs to be a balance between the emotional sell and the "logical" sell.
Англо-русский экономический словарь.
logical relation — ▪ logic those relations between the elements of discourse or thought that constitute its rationality, in the sense either of (1) reasonableness or (2) intelligibility. A statement may be perfectly intelligible without being based upon any… … Universalium
computer — computerlike, adj. /keuhm pyooh teuhr/, n. 1. Also called processor. an electronic device designed to accept data, perform prescribed mathematical and logical operations at high speed, and display the results of these operations. Cf. analog… … Universalium
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
Italy — /it l ee/, n. a republic in S Europe, comprising a peninsula S of the Alps, and Sicily, Sardinia, Elba, and other smaller islands: a kingdom 1870 1946. 57,534,088; 116,294 sq. mi. (301,200 sq. km). Cap.: Rome. Italian, Italia. * * * Italy… … Universalium
cryptology — cryptologist, n. cryptologic /krip tl oj ik/, cryptological, adj. /krip tol euh jee/, n. 1. cryptography. 2. the science and study of cryptanalysis and cryptography. [1635 45; < NL cryptologia. See CRYPTO , LOGY] * * * Introduction … Universalium
DOS — This article is about the family of operating systems for IBM PC compatible computers. For other uses, see DOS (disambiguation). FreeDOS screenshot showing the command line interface, directory structure and version information. DOS, short for… … Wikipedia
motion picture, history of the — Introduction history of the medium from the 19th century to the present. Early years, 1830–1910 Origins The illusion of motion pictures is based on the optical phenomena known as persistence of vision and the phi phenomenon. The first … Universalium
PIC microcontroller — PIC microcontrollers in DIP and QFN packages … Wikipedia
theatre — /thee euh teuhr, theeeu /, n. theater. * * * I Building or space in which performances are given before an audience. It contains an auditorium and stage. In ancient Greece, where Western theatre began (5th century BC), theatres were constructed… … Universalium
CONTRACT — (Heb. חוֹזֶה, ḥozeh), in general law theory a legally binding agreement between two or more parties, in terms of which one party undertakes for the benefit of the other to perform or refrain from a certain act. As such, contract is the main… … Encyclopedia of Judaism
Prices of production — refers to a concept in Karl Marx s critique of political economy. It is introduced in the third volume of Das Kapital, where Marx considers the operation of capitalist production as the unity of a production process and a circulation process… … Wikipedia
